Earth Choice Launches Bold TV Ad for the Kimberley

 

Save The Kimberley teams up with Nature’s Organics to spread our message:  the Kimberley is too precious to plunder -  there are alternatives to on-shore gas processing in the unique Kimberley. The ad launches Sunday, September 30th, 2012 to air on 9 and 10 in the Sydney and Melbourne metro areas. Thanks to Nature’s Organics for their generous support of Save The Kimberley.

 

Check out Nature’s Organic’s website here, and read a few words from Nature’s Organics below.

 

 

 

A few words from Justin Dowel, Managing Director of Nature’s Organics (Earth Choice products)

 

After hearing about the government and Woodside’s proposed gas hub  in the Kimberley,  I was compelled to investigate the facts.  I contacted Save the Kimberley and promptly flew up to Broome to meet with them. The Kimberley boasts an amazing coastline with abundant wildlife. It became clear to me immediately, that we have no right to carve it up and destroy the habitats of so many forms of animal and plant life.

 

I couldn’t believe that our government would put industry ahead of one of the planet’s last remaining pristine coasts. How could our government even consider a project that would create more CO2 than is produced by the entire country of New Zealand?  This would negate any benefit the new carbon tax would have and will increase Australia’s carbon emissions significantly. Perversely, it seems that the creation of this enormous industrial precinct would be more about carbon tax revenue for the government as the 50 million tonnes of CO2 would equate to $1.15 billion in carbon tax revenue.  

 

We at Nature’s Organics felt the best way to get involved was to commission a television commercial and broadcast it to as many people as we could afford to. We need to show the Australian public about the devastation that could be the Kimberley’s fate.

 

Nature’s Organics has a proud history of putting our resources into protecting the environment around the globe. However, if we as Australians can’t even protect our own back yard, then how can we protect the rest of planet? It’s time to say enough is enough – before we’re left with only industry and the scars that it leaves.

 

We need Australians to make a stand and say, “No, this is our country, and if we want our children to see its last remaining beauty, then this project must not be allowed to proceed.”

 

Regards

 

Justin Dowel

Earth Choice





  • Conhags

    Hopefully the add has been successful in getting others on board to stop this disaster from happening. 

  • Cristel

    Brilliant! More support for such a worthy campaign. :)

  • Jewell

    Perhaps you could do some crowed funding to get this add aired in more places also.

    Great Job, thanks for supporting the cause

    • Poppio

      I will be pushing this at my upcoming exhibition which features landscapes and seascapes of the Kimberely.
      This should not be happening without a much larger input from the general public.
      It should not be happening period.
      Poppi O.

  • Gus O

    Tell your friends.. Buy Earth Choice, and stop the filthy gas plant near Broome.

  • http://www.facebook.com/people/Kerry-Firkin/100000500810429 Kerry Firkin

    I ALWAYS FIGHT TO SAVE THE KIMBERLEYS  THIS IS ONLY ONE OF FIVE TRUE PRISTINE WILDERNESS LEFT ON EARTH AND WE SHOULD BE PROTECTING NOT DESTROYING BY OPENING IT UP TO MINING

  • Robert Swain

    I am just to about to retire and my plan is to go to the Kimberley Coast. I will have the pleasure to see this marvelous piece of Australia but my grandchildren wont if these idiots have their way. We vote this government to power to do the right thing but  all they think about is more money to make them look good. How much more will these idiots do before there is no more beauty in Australia.I am so sorry they wish to do this,cant they learn from their last mistakes for instance releasing 40,000 cats into the wild to control the rabbits and the cane toad release both of which are a total act of stupidity..I am total;y opposed to this rape of Australia the Kimberley should be left to its natural state.. Old Person

  • Sankarco

    Hope your AD makes the objection go viral and give the Govt the pressure to stop such plundering. We never learn from history and greed seem to always win more so  in this century. It is worrying that it will be loosing battle as they don’t recognise the fragile connection and impact it has not only on our continent but the whole wide world. I was under the impression it was listed under the world heritage listing which has strict guidelines on protecting these prestine areas.They have forgotten Fern Gully &  Franklin Dam struggles and not realising they are shooting their own feet for short term gains over long term pains. Keep the good work and hope you receive all the support you can get to win the battle!

  • Lexdexches

    How about an online petition

  • http://www.facebook.com/kerry.firkin1 Kerry Firkin

    THIS IS TOO PRECIOUS TO LOOSE SO PLEASE JOIN US IN THE FIGHT TO SAVE THIS VERY SPECIAL PLACE

  • http://www.facebook.com/kerry.firkin1 Kerry Firkin

    We cannot allow this to happen